If you have a Resort you should definitely be using some form of custom towel for a number of different reasons. Not only can custom towels work to set you apart from other hotels but it can only add to your décor. So many hotel chains neglect using custom towels and this is a very large missed marketing opportunity.  Here are some top reasons why you should be using custom towels at your resort:

1. Branding: any chance to showcase your branding is an excellent opportunity, with a...

Every business owner should be on the lookout for ways to spread the word about your company and get people talking. Fortunately, there are ways to market a brand without spending a great deal of money. Custom beach towels are the perfect example. Here is why personalized beach towels will make sense for any business.

Great Marketing Potential

Imagine a bright, colorful towel with your company name and logo turning heads at the beach. People relaxing on the sand or by the local pool will...

Have you reached a dead end with your marketing campaigns lately? Or perhaps you simply feel like freshening up your promotional strategy? Running a beach towel campaign is a highly effective way to raise awareness of your brand while simultaneously keeping marketing costs under control.

1. Brand awareness

It's definitely worth putting in the effort to make your customized towels as attention-grabbing as possible. With so many people going to the beach during the summer, having eye-catching...

Now that beach season is here, every business should be aware how custom towels can help spread the word about your company or boost a specific promotion. However you decide to use towels in a campaign, make sure they are unique. Here are four ways to have your custom beach towels stand out from the pack.

1. Use Contrast

While colors are always great for beach towels, contrast is just as important. Think of how the interplay between colors can help make your towels stand out from the crowd...

Marketing is all about timing. Winter coat sales and deals on ski gear don’t make sense in July. Likewise, you won’t see successful bikini sales in December. Sticking to the season allows you to reach the largest audience. That’s why summertime is perfect for a promotion using custom beach towels. Consider how they could work for your company.

Finding Your Audience in Summer

From North Dakota to Maine, even the coldest spots in the United States have their beach and lake...

Does your company find it hard to reach customers when the weather gets warm? One marketing approach says follow the people as they move about in different seasons. With the sun shining, you will find more consumers on the beach and at the pool. Use custom beach towels as mobile billboards to boost exposure for your brand.Reaching More 

Every marketing plan should include Internet ads and a strong website, but there are many benefits in real-life settings when you want to reach...

If there were only one rule to making custom beach towels, it would be this: Make them look good. Whether you are promoting a special event or trying to gain exposure for a new product or company, you give yourself a chance to succeed when you create an attractive towel. Here is what you gain by making beach towels a must-have fashion accessory under the sun.

Attracting Attention

It doesn’t matter if you are launching a new app or starting a summer promotion for your business. Whatever...

Have you noticed recurring low tides with your marketing efforts? If so, it’s time for some spring cleaning to get your brand more exposure and your business on the right track. Here are ways custom beach towels can help you turn the tide in your marketing plan this spring.

Turning up the Heat

When spring hits, your customers revisit their favorite outdoors activities. That means stopping by the lake, hitting the pool, checking out the beach and wading into the surf. If you want to...

After an especially brutal winter, you can be sure your customers plan to take advantage of the spring weather in 2015. That makes it a perfect time for a promotion featuring custom beach towels. Here are five ideas that can gain you brand exposure and win new customers this spring. 1. Fitness Club Promotions Everyone tends to eat a little more and exercise a little less over the winter. Personal trainers and fitness centers see a big rush in the spring when customers want to get their...

Running a promotion with custom beach towels is a great way to increase exposure for your brand, but the process of creating the towels needs thorough consideration when designing. Whether you ask for help in your towel design or have a layout ready to go, here are four common mistakes to avoid when customizing beach towels.

Don’t Forget Color

Colorful beach towels attract attention on sunny days at the shore. When you are thinking of appropriate colors for your towels, think in the...