Marketing is all about timing. Winter coat sales and deals on ski gear don’t make sense in July. Likewise, you won’t see successful bikini sales in December. Sticking to the season allows you to reach the largest audience. That’s why summertime is perfect for a promotion using custom beach towels. Consider how they could work for your company.
Finding Your Audience in Summer
From North Dakota to Maine, even the coldest spots in the United States have their beach and lake moments in summer. You are going to find tourists from neighboring states road-tripping to hit the beach while locals enjoy every bit of the warm weather. It doesn’t take a perfect day to find the beach crowded right through Labor Day.
When you have your custom beach towels circulating, people will be glad to bring them along to these summer hot spots. Showcase your company logo and brand name with a great design to get the most attention.
Use Beach Towels to Promote
Whether you have a new product ready to launch in the summer or you simply want to promote your business, beach towels are an excellent marketing tool to use. Custom beach towels make sense when marketing surfboards, picnic packages, vacation getaways, car rentals and just about any product or activity that might involve a trip to the beach. If you design a great towel, you can be sure your product will get plenty of use and recognition and a great way to increase exposure for your business on a consistent basis.