If you have a Resort you should definitely be using some form of custom towel for a number of different reasons. Not only can custom towels work to set you apart from other hotels but it can only add to your décor. So many hotel chains neglect using custom towels and this is a very large missed marketing opportunity. Here are some top reasons why you should be using custom towels at your resort:
- Branding: any chance to showcase your branding is an excellent opportunity, with a towel you get a very large sized canvas that you can use to print your logo, slogan and more. The best part is you can often sell the same towels as a souvenir allowing your branding to travel internationally. This means that you could start to establish brand-name recognition throughout the world and with products that you are making money off of as well.
- Custom look: rather than using plain white towels for all of your hotels and resorts you can fully customize the look of the printed towels you order. This means that your towels can match with your wall décor and throughout the entire look of your hotel. If you are creating a specific look for your hotel this is the best way that you can do it by utilizing all of the main color palettes. Imagine a guest opening up the closet or going into the bathroom to see towels that complement your décor fully.
- You can discourage theft: custom branded towels are a little more difficult to take because people will instantly know where they got them from. If you have a big problem with theft you may find that custom towels really curve thefts especially when you offer them for sale in the gift shop.
Keep these top tips in mind for why you should consider custom towels for your resort.