You know winter is moving fast when Major League Baseball teams are already mobilizing their players for Spring Training 2015. With the “boys of summer” starting their workouts, it’s officially time to begin the countdown to warm weather and the season for custom beach towels. Beach Towels in the Winter Business owners should not let cold weather put a freeze on a beach towel promotion. In sunny Florida, California and other tropical areas, beach season is year-round. You might not be heading out for a swim in San Diego in March, but there are definitely enough rays to make watching the surf at La Jolla fun this time of year. Launching a promotion with custom beach towels works in the winter because there are so many people enjoying themselves in the sun. Whether they use your branded towels to lounge on the beach, sit by the pool or in the spa room at the gym, your logo and company name will be making the rounds in foul or fair weather. And that’s before you consider people who travel to the Caribbean in winter. Why Custom Towels Make Sense Marketing campaigns need to take an all-around approach these days. Internet ads are an essential, but looking offline to product promotions is an effective strategy. People who see your branded beach towels will have a unique form of interaction with your brand. Use splashes of color to make your company name and logo stand out. We offer help in the design process if needed. Most importantly, do not let the seasons dictate your marketing strategy. It is always sunny in some part of the country, and preparing for the launch of products in the spring means starting your marketing offensive much earlier. Make sure you have your custom beach towels in stock before you decide to go public with new merchandise. Beach Towels offers the best in custom towels. Check out the Value Line or experience the plush comfort of the Nautica line for your next order. For more information or for a quote please visit www.beachtowels.com or contact us at (800) 290-6030.