6 Creative Ways to Improve Your Company's Marketing Strategy

6 Creative Ways to Improve Your Company's Marketing Strategy

September 01, 2017
  Beach Towels

Advertising is an essential part of running a successful business. If you’re a small company, however, it can be difficult to compete with mega corporations that likely have millions of dollars to toss at various ad campaigns. You have to think outside the box in order to stand out. Here are some great creative ideas for you to market your product, service, company, or brand. 

Start a podcast

Podcasts have rapidly grown over the last few years. In fact, you can probably find a podcast for nearly every industry you can think of. No matter what company you're running, if you can find your audience, you can share all kinds of information through your podcast and watch your business grow. 

Buy wholesale beach towels for embroidery

Swimming is the fourth most popular sporting activity in the U.S. and purchasing wholesale beach towels for embroidery is a great way to capitalize on that. You can have high quality custom beach towels embroidered with your company logo and name on it and give them away to people all over the country. Contact Holden Towels today if you want to find wholesale beach towels for embroidery. 

Create a blog and share content via social media

It's so easy to create your own blog nowadays. If you're serious about branching out and improving your brand, having a blog is a must. Be sure to only post compelling content and stay active on both your blog and social media accounts. 

Start a cold calling campaign

Although cold calling might not be the most creative way to market your product or service, it isn’t nearly as popular as it once was. People simply aren’t expecting cold calls from businesses nowadays, which makes a great opportunity for your company to capitalize on this relatively forgotten market. 

Post behind the scenes video content

People love behind the scenes content, no matter what industry they are looking at. Post a few videos of your employees and day-to-day activities to show your customers exactly what goes on with your business. 

Commission a decorative mural

If you can get permission to decorate the side of a prominent building in your town with a large mural, your brand will undoubtedly get a ton of exposure. Get as creative as you want with a large mural and watch your company grow. 

Don't just be the boring company that tries to compete with these multimillion-dollar businesses. Get out there and get creative with your ad campaigns.